Ejendals: Driving B2B Growth for Decision Makers

Ejendals is a leading manufacturer of Personal Protective Equipment (PPE), trusted by professionals across industries. Their products, including Jalas® safety shoes and Tegera® safety gloves, meet the needs of diverse professions—from welders to nurses.

Challenge

How do you effectively target both product users and key B2B decision-makers in a complex media landscape? Ejendals needed a strategy to drive immediate sales for current products while ensuring the successful launch of new offerings for long-term growth.

Solution

We combined proven marketing methods with innovative tools to develop a tailored strategy that addressed the needs of both end users and decision-makers. This included:

  • Strategic global media planning across 12–18 markets, including negotiations to secure optimal placements.

  • A broad channel mix spanning Social Media, Search, Online Video, TV, Print, Native, and Audio (podcasts and radio).

  • Comprehensive campaign management and ongoing optimization.

  • Data-driven segmentation to refine messaging and maximize reach.

The result is a scalable plan that supports Ejendals’ sales efforts today and into the future.

Results

+20% more visitors to site YoY 21’-24’
+142% more conversions YoY 21’-24’
5/5 Campaign uplift on Brand KPIs across markets

Key takeaways

  • 1

    Continuous campaign & brand tracking has been key

    By following up on our brand activities continuously in several markets, we have been able to both identify shifts within the target groups and the effects of our completed activities. This has given valuable insight and made work for future campaign planning easier and added confidence in knowing our planned activities are reaching the desired effect.

  • 2

    All B2B groups are groups of B2C People

    It can be challenging to identify clear targeting mechanics towards specific B2B groups. With the help of audience insights on clear over-indexations within certain audience, more channels and touchpoints have opened up, giving new opportunities to communicate with our desired audience.

  • 3

    Clear and aligned KPIs to measure long-term progress

    By setting a clear and structured way of working from the start, together with Ejendals we have been able to consistently follow how our campaign investments, brand KPIs and sales effect each other.

“ Working with The ROMI Agency is like always having a safe companion by your side. Since the start in 2020, we have created, developed and celebrated great successes together in the digital sphere, which has made a significant contribution to Ejendal's business, globally. (The ROMI Agency is a part of Trickle since August 2025)

Ulrika Hallberg, Marketing & Communications Director Ejendals
Gustav Österman

Contact Gustav

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