Nor-Shipping: How we sold tickets to one of the world’s largest maritime events

Nor-Shipping is one of the world’s leading maritime meeting places. In 2025, they set out to strengthen global visibility and expand their international reach. Following a successful collaboration in 2023, we were once again entrusted with responsibility — this time for global digital distribution. The objective was clear: sell as many tickets as possible while further strengthening the brand across multiple continents.

Background

Solution

Results

3.3 million people globally 4,520 ticket salesNOK 7.6 million

3.3M People reached globally
4,520 Tickets sold
NOK 7.6M Revenue generated

Key takeaways

  • 1

    Close collaboration at high speed.

    Through strategic sparring, rapid decision-making and transparent learning, we managed a project where multiple initiatives ran simultaneously. The collaboration strengthened both our understanding and our ability to move faster together.

  • 2

    Data-driven throughout.

    Everything was tested, measured and adjusted along the way. No guessing — just facts.

  • 3

    Global strategy, local relevance.

    Centralised control combined with adjustments in messaging and channel mix based on local media habits worldwide.

  • 4

    Content with direction.

    Close collaboration between Trickle and Nor-Shipping’s Marketing Director ensured relevant content aligned with and supported the distribution strategy.

Susanne Nygaard

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