Nor-Shipping: How we sold tickets to one of the world’s largest maritime events

Nor-Shipping is one of the world’s leading maritime meeting places. In 2025, they set out to strengthen global visibility and expand their international reach. Following a successful collaboration in 2023, we were once again entrusted with responsibility — this time for global digital distribution. The objective was clear: sell as many tickets as possible while further strengthening the brand across multiple continents.

Background

In 2023, we helped elevate Nor-Shipping’s position among younger audiences and women in Norway, laying the foundation for a clearer market position. That work gave us deep insight into the brand, its target groups, and the complexity of marketing a B2B event spanning technology, politics and sustainability.

When Nor-Shipping decided to scale their ambitions globally, we continued the partnership — this time with a global mandate.

Solution

Together with Nor-Shipping, we developed a performance strategy designed to deliver both scale and precision across the event’s key markets.

Google and Microsoft (Bing) Ads secured high-intent visibility in search with a clear conversion focus. Meta and TikTok drove awareness and engagement. LinkedIn targeted the core B2B audience directly, while programmatic advertising ensured global reach across relevant industry and national media outlets.

The Trickle team managed setup and distribution across all continents. We continuously tested, optimised and scaled the channels delivering the highest value.

Results

The campaign reached more than 3.3 million people globally and generated 4,520 ticket sales, representing a total value of NOK 7.6 million.

Google delivered the highest number of conversions. Meta drove the strongest volume and highest ROAS, while TikTok exceeded expectations as a cost-efficient channel with solid sales among younger audiences. LinkedIn effectively reached decision-makers in cities such as London, Madrid and Paris, helping position Nor-Shipping as an international must-attend industry event.

3.3M People reached globally
4,520 Tickets sold
NOK 7.6M Revenue generated

Key takeaways

  • 1

    Close collaboration at high speed.

    Through strategic sparring, rapid decision-making and transparent learning, we managed a project where multiple initiatives ran simultaneously. The collaboration strengthened both our understanding and our ability to move faster together.

  • 2

    Data-driven throughout.

    Everything was tested, measured and adjusted along the way. No guessing — just facts.

  • 3

    Global strategy, local relevance.

    Centralised control combined with adjustments in messaging and channel mix based on local media habits worldwide.

  • 4

    Content with direction.

    Close collaboration between Trickle and Nor-Shipping’s Marketing Director ensured relevant content aligned with and supported the distribution strategy.

Susanne Nygaard

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