Trickle's focus is content distribution. Our goal is to spearhead the development in the industry and create holistic and channel agnostics tactics that help our clients grow. The key is to find the right balance between planning, execution and structure. Too much planning is useless without real data and too much execution without structure and planning is a waste of both time and money. In simpler words we help our clients and partners to reach their audiences and business goals without prejudices and routine plans.
Hands-on work, moving fast and nitty gritty details is the core of Trickle and has a special place in the heart of the entire agency. However success isn’t just running fast, it’s also about evaluating the past, constructing plans and formulating strategies that align with the entire organization’s overarching business goals. We aim at integrating our findings in your pre-existing documents and planning tools to ensure long term success.
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The customer journey is long, winding and never ending. With Trickle’s method of content distribution, we help you create moments, from initial impact to retargeting. Based on each specific scenario we will recommend running a campaign or a continuous always on project within our craft: from identifying goals, understanding your audiences, adding KPI’s and setting up distribution plans to reach them.
Your future customers already have their hands up, looking to buy. While social media marketing is about demand generation, search engine marketing and optimisation (SEM/SEO) is about demand capture. Effective messaging paired with a robust keyword analysis, landing page mapping and content analysis is the best way to nab those high-intent prospects, precisely at their moment of need.
Before you attack, know how to track. For clean, compliant data we help our customers and partners implement everything from data collection, GDPR security and understanding the perfect tech stack. We firmly believe reporting and insights should be understandable, actionable and shareable. Always with optimization in mind; all our reports, campaign or otherwise, provide you with ready-for-implementation tips and recommendations to increase conversions.
One size doesn’t fit all and therefore, sometimes, we need to adapt to make content apt. Using our expertise in placements and customer journeys we can take existing content and tweak it to fit not only just right, but above and beyond. Trickle is all about repurposing, new is not always nice – therefore we always strive to help you analyze and breathe new fresh air into your content bank enabling larger investments towards reach and engagement.
Education has been an important part of Trickle’s DNA since the beginning. Being a specialist in an ever changing media landscape demands both curiosity and flexibility when it comes to new trends and tools. This combined with our close relationship and collaboration with the best marketing schools in the Nordics has helped us honed our educational and inspirational skills for both the next generation marketers and experienced professionals taking the next step in their career.