Content distribution strategy
Hands-on work, moving fast and nitty gritty details are the core of Trickle. What can we say? It has a special place our hearts.
Strategy and success isn’t about running as fast as just can. It’s about evaluating the past, constructing plans and formulating strategies that align with the entire organization’s overarching business goals. Looking back and looking at head. We aim at integrating our findings in your pre-existing structure to ensure long-term success.
Strategy work includes:
- Evaluation of current tech stack, tools, strategies and previous results.
- Understanding your overall business goals and long-term plan.
- Analysis of competitors and your industry/vertical.
- Identify your macro and micro goals with supporting KPI’s.
- Identify your key and supporting audiences.
- Identify and analyse prioritized keywords and customer search intent.
- Visualise and specify the customer journey from off-site to final conversion.
- Analyse and identify possibilities to develop your website to increase conversion rate.
- Prioritize the right platforms based on needs and objective.
- Identify relevant budget levels connected to goals, audiences and platforms.
Close
Hands-on work, moving fast and nitty gritty details are the core of Trickle. What can we say? It has a special place our hearts.
Strategy and success isn’t about running as fast as just can. It’s about evaluating the past, constructing plans and formulating strategies that align with the entire organization’s overarching business goals. Looking back and looking at head. We aim at integrating our findings in your pre-existing structure to ensure long-term success.
Strategy work includes:
- Evaluation of current tech stack, tools, strategies and previous results.
- Understanding your overall business goals and long-term plan.
- Analysis of competitors and your industry/vertical.
- Identify your macro and micro goals with supporting KPI’s.
- Identify your key and supporting audiences.
- Identify and analyse prioritized keywords and customer search intent.
- Visualise and specify the customer journey from off-site to final conversion.
- Analyse and identify possibilities to develop your website to increase conversion rate.
- Prioritize the right platforms based on needs and objective.
- Identify relevant budget levels connected to goals, audiences and platforms.
Content distribution
The customer journey is long, winding and never ending. With Trickle’s method of content distribution, we help you create moments, from initial impact to retargeting at the right time. Based on each specific scenario, we make recommendations and execute the distribution: from identifying goals, understanding your audiences, analyzing KPI’s and setting up distribution plans to optimization and learnings along the way.
Organic and paid social media
- Breakdown of business goals to align with social media KPI’s.
- Audience analysis and target group breakdown.
- Content adaptation and recommendations that align with the audiences and goals.
- Channel palette analysis.
- Tactical planning..
- Community management and social listening.
- Build out best practice campaign structure and bidding strategy.
- Analyse, optimise and reporting according to Trickle’s processes.
Close
Influencer marketing
- Identification and evaluation of potential collaborations.
- Analytics and data breakdown based on selection.
- Breakdown of potential investment and ROAS per collaboration.
- Construct content, brand and tonality briefs.
- Tactics to integrate influencer marketing with other paid marketing activities.
Close
Display advertising
- Specification of best practice content and formats.
- Identification of suitable data management and advertising platforms to align with your audiences and goals.
- Tactics for white and blacklists to increase brand safety and minimize digital waste.
Close
Email marketing
- Implement and manage high and low effort email marketing tools.
- Set-up strategy to ensure post purchase engagement and referral programs.
- Construct marketing automation strategy and implementation.
- Connect email marketing activities with paid media and lead generation campaigns.
Close
The customer journey is long, winding and never ending. With Trickle’s method of content distribution, we help you create moments, from initial impact to retargeting at the right time. Based on each specific scenario, we make recommendations and execute the distribution: from identifying goals, understanding your audiences, analyzing KPI’s and setting up distribution plans to optimization and learnings along the way.
Organic and paid social media
- Breakdown of business goals to align with social media KPI’s.
- Audience analysis and target group breakdown.
- Content adaptation and recommendations that align with the audiences and goals.
- Channel palette analysis.
- Tactical planning..
- Community management and social listening.
- Build out best practice campaign structure and bidding strategy.
- Analyse, optimise and reporting according to Trickle’s processes.
Influencer marketing
- Identification and evaluation of potential collaborations.
- Analytics and data breakdown based on selection.
- Breakdown of potential investment and ROAS per collaboration.
- Construct content, brand and tonality briefs.
- Tactics to integrate influencer marketing with other paid marketing activities.
Display advertising
- Specification of best practice content and formats.
- Identification of suitable data management and advertising platforms to align with your audiences and goals.
- Tactics for white and blacklists to increase brand safety and minimize digital waste.
Email marketing
- Implement and manage high and low effort email marketing tools.
- Set-up strategy to ensure post purchase engagement and referral programs.
- Construct marketing automation strategy and implementation.
- Connect email marketing activities with paid media and lead generation campaigns.
Search engine marketing
The truth, as well as your future customers, are out there. While broad(er) digital marketing is about demand generation, search engine marketing and optimisation (SEM/SEO) is spelled demand capture. Effective messaging paired with a robust keyword analysis, landing page mapping and content analysis is the best way to nab those high-intent prospects, precisely in their moment of need.
Search Engine Marketing (SEM)
- Set-up of accounts and structure for billing.
- Identification of macro and micro goals with supporting KPI’s.
- Account structure, ad groups and creation of strong text ads.
- Budget allocation and bidding strategy.
- Competitor and keywords analysis.
- Analysis of site to align with SEM tactics.
- Analyse, optimise and reporting according to Trickle’s processes.
- Connecting Google and Bing Ads with tracking tools to ensure ROAS.
Close
Search Engine Optimisation (SEO)
- Identification of macro and micro goals with supporting KPI’s.
- Technical analysis of site and identification of quick wins.
- Competitor and keywords analysis.
- Content analysis.
- Set-up tools and tracking to evaluate development.
- Implement reporting structure.
- Weekly or monthly reporting with insights and suggestions for improvement.
Close
The truth, as well as your future customers, are out there. While broad(er) digital marketing is about demand generation, search engine marketing and optimisation (SEM/SEO) is spelled demand capture. Effective messaging paired with a robust keyword analysis, landing page mapping and content analysis is the best way to nab those high-intent prospects, precisely in their moment of need.
Search Engine Marketing (SEM)
- Set-up of accounts and structure for billing.
- Identification of macro and micro goals with supporting KPI’s.
- Account structure, ad groups and creation of strong text ads.
- Budget allocation and bidding strategy.
- Competitor and keywords analysis.
- Analysis of site to align with SEM tactics.
- Analyse, optimise and reporting according to Trickle’s processes.
- Connecting Google and Bing Ads with tracking tools to ensure ROAS.
Search Engine Optimisation (SEO)
- Identification of macro and micro goals with supporting KPI’s.
- Technical analysis of site and identification of quick wins.
- Competitor and keywords analysis.
- Content analysis.
- Set-up tools and tracking to evaluate development.
- Implement reporting structure.
- Weekly or monthly reporting with insights and suggestions for improvement.
Measurement, analysis & CRO
Before you attack, know how to track. For clean, compliant data we help our customers and partners implement everything from data collection, GDPR security and understanding the perfect tech stack. We firmly believe reporting and insights should be understandable, actionable and shareable. Always with optimization in mind; all our reports, campaign or otherwise, provide you with ready-for-implementation tips and recommendations to increase conversions.
Tracking
- Data security and GDPR compliance.
- Secure tracking on-site and off-site.
- Implement pixels, insight tags and tracking codes for platforms.
- Set-up of e-commerce tracking.
- Implementation of customer data platforms (CDP’s).
- Server-side tracking and conversion API’s.
Close
Site & CRO
- Customer journey mapping and improvement to increase results.
- Landing page analysis and suggestions for improvement.
- Landing page creation to support marketing activities.
- Content analysis to align with audiences, goals and tactics.
Close
Reporting & insights
- Dashboard implementation and management.
- Automated reports via email with actionable insights and data.
Close
Before you attack, know how to track. For clean, compliant data we help our customers and partners implement everything from data collection, GDPR security and understanding the perfect tech stack. We firmly believe reporting and insights should be understandable, actionable and shareable. Always with optimization in mind; all our reports, campaign or otherwise, provide you with ready-for-implementation tips and recommendations to increase conversions.
Tracking
- Data security and GDPR compliance.
- Secure tracking on-site and off-site.
- Implement pixels, insight tags and tracking codes for platforms.
- Set-up of e-commerce tracking.
- Implementation of customer data platforms (CDP’s).
- Server-side tracking and conversion API’s.
Site & CRO
- Customer journey mapping and improvement to increase results.
- Landing page analysis and suggestions for improvement.
- Landing page creation to support marketing activities.
- Content analysis to align with audiences, goals and tactics.
Reporting & insights
- Dashboard implementation and management.
- Automated reports via email with actionable insights and data.
Content adaptation & tactics
Using our expertise in placements and customer journeys we can take existing content and tweak, recommend and produce it to fit not only just right, but above and beyond.
Creative content production
- Editing of existing content to align with best practices and objectives.
- Adjustment of formats to suit each platform.
- Adaptation of content to align with audiences, goals and algorithms.
Close
Articles
- SEO analysis and adjustments to improve keywords and searchability.
- Structure and content changes to improve engagement.
Close
Using our expertise in placements and customer journeys we can take existing content and tweak, recommend and produce it to fit not only just right, but above and beyond.
Creative content production
- Editing of existing content to align with best practices and objectives.
- Adjustment of formats to suit each platform.
- Adaptation of content to align with audiences, goals and algorithms.
Articles
- SEO analysis and adjustments to improve keywords and searchability.
- Structure and content changes to improve engagement.
Workshops & in-house training
Education has been an important part of Trickle’s DNA since our inception. Being a specialist in an ever changing media landscape demands both curiosity and flexibility when it comes to new trends and tools. This combined with our close relationship and collaboration with the best marketing schools in the Nordics has helped us honed our educational and inspirational skills for both the next generation marketers and experienced professionals taking the next step in their career.
Workshops
- In digital marketing and planning.
- Access to 400 professionals within all disciplines from the People People People agency network.
- Flexibility based on our clients needs.
- Offering that focuses on post workshop or educational check-ins to ensure real change and longterm effect.
Close
Education
- Hands-on and technical implementation, analysis, optimization and reporting on all digital platforms.
- Overview strategy to increase understanding of goals, KPI:s and budget rational.
- High level and hands-on development of customer journey analysis and mapping.
Close
Education has been an important part of Trickle’s DNA since our inception. Being a specialist in an ever changing media landscape demands both curiosity and flexibility when it comes to new trends and tools. This combined with our close relationship and collaboration with the best marketing schools in the Nordics has helped us honed our educational and inspirational skills for both the next generation marketers and experienced professionals taking the next step in their career.
Workshops
- In digital marketing and planning.
- Access to 400 professionals within all disciplines from the People People People agency network.
- Flexibility based on our clients needs.
- Offering that focuses on post workshop or educational check-ins to ensure real change and longterm effect.
Education
- Hands-on and technical implementation, analysis, optimization and reporting on all digital platforms.
- Overview strategy to increase understanding of goals, KPI:s and budget rational.
- High level and hands-on development of customer journey analysis and mapping.
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