Content distribution is the name of the game and we at Trickle work with all different channels to connect you with your audience. What is content distribution? We're glad you asked...
The webinar was intense with lots of great insights, so it might be hard to remember all the good points. Here's a quick recap of some of the things we walked you through in the webinar:
of B2B buyers have done a quality purchase from a self navigated customer journey.
of the market might be ready to buy your product.
of the market are not ready to buy from you.
If we shortly summarise the difference between these 5 pillars and lead generation, we can say that demand generation is a strategy that does not only focus on the potential buyers, who are ready to buy, but also strives to actively affect the 95% who are NOT YET ready to buy.
Lead gen is a strategy that uses lead magnets to collect leads with the goal to nurture them into clients.
Demand gen is a strategy, where the goal is to produce leads who are ready to buy.
You cannot expect quick wins with demand generation, but it will help your business grown much bigger in the long term.
Follow the principles of demand generation and change your company's sales & marketing culture to succeed.