On July 1st, 2023, Google Universal Analytics (UA) will cease data collection, and while historical data will remain accessible for six months after that, it will eventually be lost. It’s crucial for businesses to migrate to Google Analytics 4 (GA4) as soon as possible, but what sets it apart from UA?
Understanding Google Analytics
Whether you’re a seasoned expert or prefer to delegate data analysis to someone else, it’s important to grasp how Google Analytics can benefit your digital marketing efforts. This powerful tool measures and analyzes various website metrics, such as:
Armed with this valuable information, you can tailor your content creation, targeting options, and geographical targeting to better understand your audience and grow your business.
The Importance of Google Analytics 4
Google Analytics 4 isn’t a mere software update; it’s a comprehensive overhaul that introduces several smart features to make analytics more intuitive and efficient. Key differences between Universal Analytics and GA4 include:
There’s no reason to wait to adopt Google Analytics 4. If you need assistance with the migration process or want to ensure a smooth transition – we’ll help you out! Give us a call or send us an e-mail.