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Migrating from Google Universal Analytics to GA4: The Time is Now

On July 1st, 2023, Google Universal Analytics (UA) will cease data collection, and while historical data will remain accessible for six months after that, it will eventually be lost. It’s crucial for businesses to migrate to Google Analytics 4 (GA4) as soon as possible, but what sets it apart from UA?

Understanding Google Analytics

Whether you’re a seasoned expert or prefer to delegate data analysis to someone else, it’s important to grasp how Google Analytics can benefit your digital marketing efforts. This powerful tool measures and analyzes various website metrics, such as:

  • Traffic sources: Where are your visitors coming from?
  • Conversion performance: Which ad platform is driving the most conversions?
  • Geographical data: Where are your customers located?

Armed with this valuable information, you can tailor your content creation, targeting options, and geographical targeting to better understand your audience and grow your business.

The Importance of Google Analytics 4

Google Analytics 4 isn’t a mere software update; it’s a comprehensive overhaul that introduces several smart features to make analytics more intuitive and efficient. Key differences between Universal Analytics and GA4 include:

  • In GA4, all tracked data is classified as an “event,” whereas Universal Analytics segmented data into “sessions.”
  • GA4 automatically tracks numerous events without requiring manual setup. Examples include page views, e-commerce purchases, file downloads, and more!
  • GA4 consolidates app and website traffic data into a single platform, whereas Universal Analytics required separate tools for each.
  • GA4’s user interface is streamlined with fewer tabs than Universal Analytics, making it simpler to locate information and interpret data, even for those less proficient in statistics.

There’s no reason to wait to adopt Google Analytics 4. If you need assistance with the migration process or want to ensure a smooth transition – we’ll help you out! Give us a call or send us an e-mail.