Landshypotek Bank: The Physical Hack – from reach to performance trigger

Getting a customer to switch banks is a major decision. The challenge was therefore not to create general interest or broad awareness (“spray and pray”), but to break the power of habit and trigger a specific action. The goal was to drive a measurable effect on both purchase intent and digital conversions, with a limited budget, targeting an audience that actively ignores general banking messages.

Instead of buying broad geographic reach, we bought “moments of doubt.” Our analysis showed that when a customer physically visits their current bank branch, it’s usually due to uncertainty about interest rates or frustration over terms. It is during this exact journey that receptiveness to alternatives is at its peak.

We therefore transformed traditional Out-of-Home (DOOH) advertising into an extremely contextual performance channel:

• Geofencing: Through Adform’s programmatic infrastructure, screens were activated exclusively within a 200-meter radius of the major banks’ branches.

• Timing: Exposure was strictly dayparted to weekdays between 09:00 and 18:00, when decisions are actually made.

• Measurability & Full Funnel: We connected Adform’s tracking with the client’s own conversion data (Piwik Pro) to create a direct bridge between physical exposure and digital action.

• Retargeting: The physical trigger was reinforced via a retargeting layer across Meta, TikTok, Display, and Audio.