Digital Marketing Specialist – Paid Social and Programmatic Gothenburg, Stockholm

What we’re looking for:

Campaigns & delivery

• Plan, execute and optimize campaigns across Meta, LinkedIn, TikTok and other relevant channels
• Plan, execute, optimize and manage programmatic buys in platforms such as AdForm, BidTheatre and others
• Work operationally with media planning, implementation, tracking and analysis – from setup to final reporting
• Drive continuous, data-backed improvement through ongoing A/B testing
• Manage budgets, forecasts and reporting in close dialogue with clients and account leads
• Work in line with the overarching strategy to ensure impact and relevance

Specialist expertise

• Stay sharp on platform changes, algorithm updates and new ad solutions within paid social and programmatic
• Understand how paid and organic efforts work together – and use that actively in channel strategy and budget allocation
• See how your work influences adjacent disciplines like paid search and content – and factor that into your planning

Collaboration & internal development

• Act as a sparring partner for colleagues within and beyond your own team
• Share insights and learnings from client work and channel tests
• Actively contribute to improving workflows and internal processes
• Participate in onboarding of new colleagues within your area of expertise when needed
• Get involved in pitch and upsell work – primarily upsell, but new business when needed
• Provide input to scoping and offering work

Client dialogue & advisory

• Work closely with clients and act as an advisor within your areas of responsibility – you push back when needed
• Visualize results and insights in a clear, pedagogical way through dashboards and presentations
• Proactively identify improvement potential and put concrete recommendations on the table
• Participate in meetings, presentations and ongoing dialogue with the client team

• Have at least 4 years of hands-on experience working operationally with paid social – agency background preferred
• Have worked actively with programmatic and see it as a natural part of your skill set – not a side discipline
• Are comfortable owning the full flow – from strategy and implementation to reporting and recommendations
• Are data-driven at your core, but understand that numbers need to be interpreted and communicated – not just reported
• Thrive in an environment with high autonomy, clear expectations and colleagues who expect you to show up and contribute for real

• Highly engaged colleagues and clients, and a fast-paced learning environment where you’ll sharpen your skills from day one
• Competitive salary, pension scheme, collective agreement, incentive program and perks
• Possibility to work from partner offices in the Nordics.
• Dedicated time for learning and side-projects that help evolve both you and Trickle.

employee handbook.