Älvsbyhus: Marketing and Sales Alignment

Älvsbyhus is a leading Swedish manufacturer of prefabricated homes, renowned for delivering high-quality, energy-efficient, and cost-effective housing solutions. With a strong focus on sustainability and a streamlined production process, the company ensures that each home is designed and constructed with both comfort and environmental responsibility in mind.

Challenge

Älvsbyhus, a leading Scandinavian prefabricated home manufacturer, faced challenges with cold leads received by their sales team. They needed to improve lead nurturing, retargeting, and CRM integration to better qualify leads before passing them to sales.

Solution

Trickle implemented a tailored inbound marketing solution using HubSpot:

  • Created lead nurturing workflows based on lead sources (e.g., newsletter sign-ups, online configuration tools).
  • Retargeted qualified audiences using CRM data integrated with Facebook and Google Ads.
  • Collaborated with Älvsbyhus’ integration agency to connect HubSpot with their sales tool, ensuring a seamless lead flow into Sales Qualified Leads (SQLs).
  • Designed targeted email campaigns and ads to engage potential homebuyers at various stages of their journey.

Results

  • Increased SQLs through enhanced nurturing workflows and precise retargeting, even amidst rising interest rates.
  • Sales teams reported more engaged and receptive leads.
  • Delivered valuable insights into lead behavior through HubSpot’s analytics and integrations.

Key takeaways

  • 1

    Tailored Inbound Workflows Enhance Lead Quality

    By setting up specific nurturing sequences based on lead sources, Älvsbyhus effectively guided prospects through the funnel, resulting in more qualified and engaged leads.

  • 2

    CRM-Integrated Retargeting Fuels Precision

    Integrating HubSpot data with Facebook and Google Ads enabled highly accurate retargeting, helping the company focus their efforts on leads most likely to convert.

  • 3

    Streamlined Systems Improve Sales Alignment

    Connecting HubSpot to Älvsbyhus’ sales tool ensured leads were nurtured and qualified before reaching sales teams, increasing both acceptance rates and overall engagement.

Ludvig Olsson Browall

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