Zervant: Growth Marketing

Zervant is a Finland-based fintech company dedicated to simplifying financial management for small businesses, freelancers, and entrepreneurs. Their user-friendly software enables customers to create, send, and track professional invoices with ease, freeing up valuable time and resources to focus on growing their business.

Challenge

Zervant, a digital invoicing platform, aimed to increase brand awareness and acquire new users among entrepreneurs and small business owners. The challenge was to drive cost-effective user acquisition in a competitive SaaS market.

Solution

Trickle developed a performance-driven campaign focusing on:

  • Creating audience-specific messaging to highlight Zervant’s benefits.
  • Leveraging a media mix of Meta, Google Ads, and programmatic display to drive reach and conversions.
  • Implementing continuous testing and optimization of creatives and bidding strategies.
  • Utilizing retargeting to nurture leads and drive registrations.

Results

40% Reduction in cost per acquisition (CPA)
25% Growth in user registrations during the campaign period

Key takeaways

  • 1

    Tailored Messaging and Multi-Channel Reach

    By creating audience-specific messaging and leveraging platforms like Meta, Google Ads, and programmatic display, Zervant effectively communicated its key benefits to different segments and broadened its reach.

  • 2

    Continuous Optimization Cuts Acquisition Costs

    Ongoing testing and refinement of creatives, targeting parameters, and bidding strategies led to a 40% reduction in cost per acquisition (CPA), demonstrating the value of iterative campaign optimization.

  • 3

    Retargeting and Data Insights Shape Future Growth

    Retargeting nurtured high-intent prospects and helped drive a 25% increase in user registrations, while enhanced audience insights provided a valuable foundation for future acquisition strategies.

Ludvig Olsson Browall

Contact Ludvig

To hear more about this case

Book a call