Zervant: Growth Marketing
Zervant is a Finland-based fintech company dedicated to simplifying financial management for small businesses, freelancers, and entrepreneurs. Their user-friendly software enables customers to create, send, and track professional invoices with ease, freeing up valuable time and resources to focus on growing their business.
Challenge
Zervant, a digital invoicing platform, aimed to increase brand awareness and acquire new users among entrepreneurs and small business owners. The challenge was to drive cost-effective user acquisition in a competitive SaaS market.
Solution
Trickle developed a performance-driven campaign focusing on:
- Creating audience-specific messaging to highlight Zervant’s benefits.
- Leveraging a media mix of Meta, Google Ads, and programmatic display to drive reach and conversions.
- Implementing continuous testing and optimization of creatives and bidding strategies.
- Utilizing retargeting to nurture leads and drive registrations.
Results
Key takeaways
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1
Tailored Messaging and Multi-Channel Reach
By creating audience-specific messaging and leveraging platforms like Meta, Google Ads, and programmatic display, Zervant effectively communicated its key benefits to different segments and broadened its reach.
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2
Continuous Optimization Cuts Acquisition Costs
Ongoing testing and refinement of creatives, targeting parameters, and bidding strategies led to a 40% reduction in cost per acquisition (CPA), demonstrating the value of iterative campaign optimization.
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3
Retargeting and Data Insights Shape Future Growth
Retargeting nurtured high-intent prospects and helped drive a 25% increase in user registrations, while enhanced audience insights provided a valuable foundation for future acquisition strategies.