Nigab: Increasing traffic to Festligare.se

Nigab is a Swedish company that imports and markets wines and spirits. They connect international producers with the Swedish market by sourcing and distributing a wide variety of products, working with both well-known brands and smaller producers.

Challenge

Festligare.se, a platform for wine, spirits, and event inspiration, needed to strengthen its SEO to become the go-to hub for festive planning. Challenges included managing overlapping content and improving technical performance following its separation from nigab.se.

Solution

Trickle developed and executed a comprehensive SEO strategy:

  • Created content tailored to seasonal searches (e.g., Midsummer and Easter), driving traffic peaks during key periods.
  • Consolidated overlapping pages into “pillar pages,” optimizing internal links and metadata to reduce competition between similar pages.
  • Improved site speed by optimizing asset loading and image formats, supported by a clear implementation plan for developers.

“ Trickle had both the content and technical know-how to make our site perform

Jonas Darle Olsson Nigab

Results

45% Increase in traffic year on year
1,000+ keywords in the top 3 positions

Key takeaways

  • 1

    Seasonal Content Strategy Drives Peak Traffic

    By creating content around key festive periods (Midsummer, Easter, etc.), Festligare.se effectively captured users’ high-intent searches and established itself as a go-to destination during seasonal spikes.

  • 2

    Pillar Page Consolidation Strengthens Site Authority

    Combining overlapping pages into comprehensive “pillar pages” reduced internal competition, improved site structure, and boosted visibility, resulting in over 1,000 top 3 keyword rankings.

  • 3

    Technical Improvements Boost Performance and User Experience

    Optimizing asset loading, image formats, and site speed not only enhanced page load times but also contributed to a +45% increase in organic traffic year over year and stronger overall search rankings.

Ludvig Olsson Browall

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