Content distribution is the name of the game and we at Trickle work with all different channels to connect you with your audience. What is content distribution? We're glad you asked...
The webinar was intense with lots of great insights, so it might be hard to remember all the good points. Here's a quick recap of some of the things we walked you through in the webinar:
of users think advertising on TikTok is unique compared to other social platforms.
of users take an action after watching content on the platform.
of users have been inspired to buy by watching a branded video.
TikTok is a place to find inspiration, laugh, learn, shop, and become politically aware. Tiktok is now an app to count for, and we see this in many ways – for example in how Instagram and Facebook are adopting similar features in their apps.
Use data from the brand activities for remarketing purposes and continuously optimise toward conversions.
Create lo-fi content. Polished brand videos are not a thing on TikTok, so don't be afraid to pick up the phone and create lo-fi content for your brand.
Use evergreen trends. If you don't know where to start, this is a good place. Then keep following the "For you" offering of your audience to respond to their interests.
Work with user generated content. This is an easy way to hop on TikTok and you can start leveraging the platform even without your own content production.
Stay consistent & test. With both organic and paid marketing on TikTok, you need to just keep on trying new things, hopping on trends and testing different things to find what works for your audience.
Scale w/ paid marketing. Once you have found the sweet spot for your audience, you can scale the content for paid ads and grow your business with the help of various different ad formats you can use to drive conversions.
Want to take on TikTok, but don't know how? We can help you! If your company is interested in getting started with TikTok, or already on TikTok but you would want some better results, then enter the lottery for a chance to win a free TikTok workshop with Trickle!