{"id":2037,"date":"2026-04-02T12:22:27","date_gmt":"2026-04-02T12:22:27","guid":{"rendered":"https:\/\/wearetrickle.com\/?post_type=work&p=2037"},"modified":"2026-04-29T13:36:31","modified_gmt":"2026-04-29T13:36:31","slug":"sol-de-janeiro","status":"publish","type":"work","link":"https:\/\/wearetrickle.com\/no\/cases\/sol-de-janeiro\/","title":{"rendered":"Sol de Janeiro"},"content":{"rendered":"
\n

Challenge<\/h2>\n
\n

Samarbeidet mellom Trickle og ICE Beauty Group startet i 2024, med kampanjer for flere av merkevarene deres, blant annet Bulldog, Revitalash, Kora Organics og Sol de Janeiro.<\/p>\n

Felles for kampanjene var målet om å bygge kjennskap, skape interesse og bidra til salg gjennom en smart kombinasjon av reach, engasjement og trafikk.<\/p>\n

Høsten 2025 lanserte vi en større kampanje for Sol de Janeiro Body Badalada<\/b><\/span>, en body lotion fra det populære brasiliansk-inspirerte beautybrandet Sol de Janeiro.<\/p>\n

Målet var todelt:<\/strong><\/p>\n

Bygge kjennskap og interesse blant unge kvinner med beautyinteresse i Norden, og samtidig drive trafikk videre til forhandlere i hvert marked.<\/p>\n

Og det siste punktet var viktig. Siden ICE Beauty Group er distributør, skulle trafikken sendes videre til ulike forhandleres nettsider. Det betydde at vi ikke hadde full kontroll på konverteringsdata, og derfor heller ikke kunne optimalisere direkte mot kjøp.<\/p>\n

Så; Hvordan bygger vi nok hype, interesse og trafikk til å påvirke salget, uten å kunne måle hele kjøpsreisen direkte?<\/p><\/p>\n\n <\/div>\n <\/div>\n\n

\n

L\u00f8sning<\/h2>\n
\n
    \n
  • Influencer generated content (IGC) ble selve motoren i kampanjen.<\/li>\n
  • Innholdet var allerede publisert av lokale creators på Instagram i hvert marked, og Meta ble derfor hovedkanalen. Det gjorde at vi kunne booste originalt creator-innhold, beholde nærheten til profilen som hadde laget det, og samtidig treffe smale beauty-segmenter i hvert land.<\/li>\n
  • Målgruppen var kvinner 18–40 med interesse for beauty, men med et ekstra trykk på de yngste. Derfor la vi til Snapchat som en støttekanal i prioriterte markeder, Sverige og Norge, for å sikre høy synlighet blant kvinner 18–30.<\/li>\n
  • Vi jobbet med en miks av brand generated content og influencer generated content. Det ga algoritmene mer å jobbe med, og gjorde det mulig å teste ulike vinklinger gjennom kundereisen.<\/li>\n
  • Retargeting ble også en viktig del av riggen. Personer som allerede hadde vist interesse, fikk nytt innhold som bygget videre på nysgjerrigheten. Det bidro både til høyere frekvens, sterkere CTR og mindre annonsetretthet.<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n\n\n
    \n \"\"<\/picture>\n <\/div>\n<\/div>\n\n
    \n

    Resultater<\/h2>\n
    \n
    \n \n +63%\n <\/span>\n \n Flere klikk til nettside enn estimert (sammenlignet med generell benchmark for beauty-kategorien)\n <\/span>\n <\/div>\n
    \n \n +10% \n <\/span>\n \n Flere kvalitative videovisninger enn estimert (sammenlignet med generell benchmark for beauty-kategorien)\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
    \n

    Key takeaways<\/h2>\n
      \n
    • \n \n 1<\/span>\n <\/span>\n
      \n

      \n Creator-innhold slo brand-innhold\n <\/h3>\n

      \n Influencer generated content leverte spesielt godt p\u00e5 engasjement, b\u00e5de i form av klikk til nettside og kvalitative videovisninger.
      \r\n
      \r\nP\u00e5 tvers av markedene ga creator-innhold lengre seertid enn brand-innhold, 5 sekunder mot 3 sekunder, og h\u00f8yere CTR, 0,34 % mot 0,25 %.
      \r\n
      \r\nDet beste innholdet hadde \u00e9n ting til felles: sterke hooks. Creator og produkt var synlig i samme frame med \u00e9n gang, og creator hadde ofte direkte \u00f8yekontakt med kamera. Enkelt, men effektivt.\n <\/p>\n <\/div>\n <\/li>\n

    • \n \n 2<\/span>\n <\/span>\n
      \n

      \n Retargeting l\u00f8ftet interessen videre\n <\/h3>\n

      \n Retargeting-gruppene leverte sterkt b\u00e5de p\u00e5 Meta og Snapchat. Det tyder p\u00e5 at kampanjen klarte \u00e5 flytte folk videre i reisen, fra f\u00f8rste m\u00f8te med produktet til tydeligere interesse.
      \r\n
      \r\nFor en kampanje uten direkte konverteringsm\u00e5ling var dette ekstra viktig. Da blir signaler som klikk, videovisninger og engasjement enda viktigere for \u00e5 forst\u00e5 om vi faktisk bygger interesse.\n <\/p>\n <\/div>\n <\/li>\n

    • \n \n 3<\/span>\n <\/span>\n
      \n

      \n Snapchat fungerte godt mot de yngste\n <\/h3>\n

      \n Snapchat viste seg \u00e5 v\u00e6re en kostnadseffektiv kanal for \u00e5 skape visninger i de prioriterte markedene.
      \r\n
      \r\nDen h\u00f8ye klikkraten viste ogs\u00e5 at vi ikke bare traff bredt, men traff en m\u00e5lgruppe som faktisk var relevant. For denne kampanjen ble Snapchat et godt supplement til Meta, s\u00e6rlig n\u00e5r m\u00e5let var \u00e5 n\u00e5 unge beauty-interesserte kvinner.\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n\n

      \n \n
      \n\n
      \n

      \n \u201c<\/span>\n Trickle has been a valuable partner in our work with digital marketing. Working with the Sol de Janeiro campaign they truly managed to translate our brand strategy to creative activations on social media – that strengthen both reach and engagement.<\/span>\n <\/p>\n \n

      \n \"\"<\/picture>\n <\/figure>\n
      \n Victoria Kj\u00f6raas, PR & Marketing Manager<\/span>\n ICE Beauty Group<\/span\n <\/div>\n <\/cite>\n<\/blockquote> \n <\/div>\n <\/div>\n<\/div>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-2037","work","type-work","status-publish","hentry","industry-retail","service-distribusjon","deliverable-campaign","deliverable-strategy"],"acf":[],"yoast_head":"\nSol de Janeiro - Trickle \u2013 The Full Funnel Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearetrickle.com\/no\/cases\/sol-de-janeiro\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sol de Janeiro - Trickle \u2013 The Full Funnel Performance Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearetrickle.com\/no\/cases\/sol-de-janeiro\/\" \/>\n<meta property=\"og:site_name\" content=\"Trickle \u2013 The Full Funnel Performance Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T13:36:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearetrickle.com\/wp-content\/uploads\/2025\/03\/social-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wearetrickle.com\\\/no\\\/cases\\\/sol-de-janeiro\\\/\",\"url\":\"https:\\\/\\\/wearetrickle.com\\\/no\\\/cases\\\/sol-de-janeiro\\\/\",\"name\":\"Sol de Janeiro - 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