{"id":1424,"date":"2025-01-28T13:02:05","date_gmt":"2025-01-28T13:02:05","guid":{"rendered":"https:\/\/wearetrickle.com\/work\/marketing-sales-alignment\/"},"modified":"2025-09-30T13:29:20","modified_gmt":"2025-09-30T13:29:20","slug":"marketing-sales-alignment","status":"publish","type":"work","link":"https:\/\/wearetrickle.com\/no\/cases\/marketing-sales-alignment\/","title":{"rendered":"Fra kalde leads til varme salgsmuligheter: Slik l\u00f8ftet \u00c4lvsbyhus lead-kvaliteten med HubSpot"},"content":{"rendered":"
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Utfordring<\/h2>\n
\n

Älvsbyhus, en ledende skandinavisk produsent av ferdighus, sto overfor utfordringer med kalde leads som salgsavdelingen mottok. De trengte å styrke lead nurturing, retargeting og CRM-integrasjon for å kvalifisere leads bedre før de ble sendt videre til salg.<\/p>\n\n <\/div>\n <\/div>\n\n\n

\n \"\"<\/picture>\n <\/div>\n<\/div>\n\n\n
\n \"\"<\/picture>\n \"\"<\/picture>\n <\/div>\n<\/div>\n\n
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L\u00f8sning<\/h2>\n
\n

Trickle implementerte en skreddersydd inbound marketing-løsning med HubSpot:<\/p>\n

    \n
  • \n

    Utarbeidet lead nurturing-workflows basert på lead-kilder (for eksempel nyhetsbrev-påmeldinger og digitale konfiguratorverktøy).<\/p>\n<\/li>\n

  • \n

    Retargetet kvalifiserte målgrupper ved å bruke CRM-data integrert med Facebook og Google Ads.<\/p>\n<\/li>\n

  • \n

    Samarbeidet med Älvsbyhus’ integrasjonsbyrå for å koble HubSpot til deres salgsverktøy, slik at leads sømløst ble overført til Sales Qualified Leads (SQLs).<\/p>\n<\/li>\n

  • \n

    Utformet målrettede e-postkampanjer og annonser for å engasjere potensielle boligkjøpere på ulike stadier i kundereisen.<\/p>\n<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n\n

    \n

    Resultater<\/h2>\n
    \n
      \n
    • \n

      Økte antall SQLs gjennom forbedrede nurturing-workflows og presis retargeting, selv med stigende rente.<\/p>\n<\/li>\n

    • \n

      Salgsteamene rapporterte om mer engasjerte og mottakelige leads.<\/p>\n<\/li>\n

    • \n

      Levererte verdifull innsikt i lead-atferd via HubSpots analyser og integrasjoner.<\/p>\n<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n\n

      \n

      Key takeaways<\/h2>\n
        \n
      • \n \n 1<\/span>\n <\/span>\n
        \n

        \n Skreddersydde inbound-workflows styrker lead-kvaliteten\n <\/h3>\n

        \n Ved \u00e5 sette opp m\u00e5lrettede nurturing-sekvenser basert p\u00e5 lead-kilder, klarte \u00c4lvsbyhus \u00e5 lede potensielle kunder mer effektivt gjennom salgstrakten, noe som resulterte i mer kvalifiserte og engasjerte leads.\n <\/p>\n <\/div>\n <\/li>\n

      • \n \n 2<\/span>\n <\/span>\n
        \n

        \n CRM-integrert retargeting gir presisjon\n <\/h3>\n

        \n Ved \u00e5 integrere HubSpot-data med Facebook og Google Ads fikk selskapet sv\u00e6rt treffsikker retargeting, som gjorde det mulig \u00e5 rette innsatsen mot leads med st\u00f8rst sannsynlighet for \u00e5 konvertere.\n <\/p>\n <\/div>\n <\/li>\n

      • \n \n 3<\/span>\n <\/span>\n
        \n

        \n Str\u00f8mlinjeformede systemer styrker salgs\u00adsamspillet\n <\/h3>\n

        \n Ved \u00e5 koble HubSpot til \u00c4lvsbyhus\u2019 salgsverkt\u00f8y ble leads nurtured og kvalifisert f\u00f8r de n\u00e5dde salgsteamene, noe som \u00f8kte b\u00e5de akseptgraden og det generelle engasjementet.\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-1424","work","type-work","status-publish","hentry","industry-housing","service-analyse","service-salg","deliverable-content-production","deliverable-crm","deliverable-strategy"],"acf":[],"yoast_head":"\nFra kalde leads til varme salgsmuligheter: Slik l\u00f8ftet \u00c4lvsbyhus lead-kvaliteten med HubSpot - Trickle \u2013 The Full Funnel Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearetrickle.com\/no\/work\/marketing-sales-alignment\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fra kalde leads til varme salgsmuligheter: Slik l\u00f8ftet \u00c4lvsbyhus lead-kvaliteten med HubSpot - 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