{"id":1404,"date":"2025-01-29T15:52:19","date_gmt":"2025-01-29T15:52:19","guid":{"rendered":"https:\/\/wearetrickle.com\/work\/attract-and-acquire-top-tier-students\/"},"modified":"2025-09-30T10:50:45","modified_gmt":"2025-09-30T10:50:45","slug":"attract-and-acquire-top-tier-students","status":"publish","type":"work","link":"https:\/\/wearetrickle.com\/no\/cases\/attract-and-acquire-top-tier-students\/","title":{"rendered":"Tiltrekke og rekruttere norske toppstudenter"},"content":{"rendered":"
\n

Utfordring<\/h2>\n
\n

Skanska konkurrerer med ledende aktører innen bygg, teknologi og industri om de beste ingeniørene. For å styrke arbeidsgiverprofilen og tiltrekke seg studenter på høyt nivå, trengte Skanska en langsiktig strategi for å øke synligheten og drive inn kvalifiserte søkere.<\/p>\n

Grensesprenger: En konkurranse som inspirerer fremtidens ingeniører<\/strong><\/p>\n

    \n
  • \n

    Lanserte Grensesprenger<\/em>, en årlig konkurranse der studentlag foreslår sirkulære løsninger for byggebransjen, med livefinale som høydepunkt.<\/p>\n<\/li>\n

  • \n

    Rullet ut en full-funnel distribusjonsstrategi på Meta, TikTok, Snapchat, LinkedIn, YouTube, Google Search, Display og utendørs (OOH).<\/p>\n<\/li>\n

  • \n

    Brukte målgruppeinnsikt og datadrevet målretting for å nå de mest relevante kandidatene.<\/p>\n<\/li>\n

  • \n

    Optimaliserte kontinuerlig gjennom «test and learn» for å forbedre innhold, plasseringer og budskap.<\/p>\n<\/li>\n

  • \n

    Utnyttet geo-targeting og skreddersydd innhold til universiteter for økt relevans og engasjement.<\/p>\n<\/li>\n<\/ul>\n

    <\/p>\n\n <\/div>\n <\/div>\n\n

    \n

    L\u00f8sning<\/h2>\n
    \n

    Grensesprenger: En konkurranse som inspirerer fremtidens ingeniører<\/strong><\/p>\n

      \n
    • \n

      Sammen med Skanska og teamet lanserte vi kampanjen Grensesprenger<\/em>, en årlig konkurranse der studentlag foreslår sirkulære løsninger for byggebransjen, med livefinale som høydepunkt.<\/p>\n<\/li>\n

    • \n

      Rullet ut en full-funnel distribusjonsstrategi på Meta, TikTok, Snapchat, LinkedIn, YouTube, Google Search, Display og utendørs (OOH).<\/p>\n<\/li>\n

    • \n

      Brukte målgruppeinnsikt og datadrevet målretting for å nå de mest relevante kandidatene.<\/p>\n<\/li>\n

    • \n

      Optimaliserte kontinuerlig gjennom «test and learn» for å forbedre innhold, plasseringer og budskap.<\/p>\n<\/li>\n

    • \n

      Utnyttet geo-targeting og skreddersydd innhold til universiteter for økt relevans og engasjement.<\/p>\n<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n\n\n

      \n \"\"<\/picture>\n \"\"<\/picture>\n \"\"<\/picture>\n <\/div>\n<\/div>\n\n
      \n

      Resultater<\/h2>\n
      \n
      \n \n +35k\n <\/span>\n \n Bes\u00f8kende til konkurransens lansingsside under kampanjeperioden\n <\/span>\n <\/div>\n
      \n \n #1\n <\/span>\n \n Skanska ble for aller f\u00f8rste gang rangert som topp arbeidsgiver blant studenter av Universum!\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
      \n

      Suksessfaktorer<\/h2>\n
        \n
      • \n \n 1<\/span>\n <\/span>\n
        \n

        \n Engasjerende opplevelser styrker employer branding\n <\/h3>\n

        \n En praktisk konkurranse som Grensesprenger skilte Skanska ut, skapte “buzz” i riktige milj\u00f8er og tiltrakk seg de mest talentfulle studentene.\n <\/p>\n <\/div>\n <\/li>\n

      • \n \n 2<\/span>\n <\/span>\n
        \n

        \n Datadrevet distribusjon driver deltakelse\n <\/h3>\n

        \n Gjennom testing av budskap, formater og plasseringer optimaliserte vi fortl\u00f8pende for lavest mulig kost per deltakelse. Ved \u00e5 koble innsikt fra m\u00e5lgruppeanalyser med l\u00f8pende performance-data kunne vi justere i sanntid og flytte budsjettet dit vi s\u00e5 st\u00f8rst effekt. Resultatet ble h\u00f8yere engasjement og flere kvalifiserte p\u00e5meldinger, uten \u00e5 \u00f8ke totalbudsjettet.\n <\/p>\n <\/div>\n <\/li>\n

      • \n \n 3<\/span>\n <\/span>\n
        \n

        \n Langsiktig employer branding gir m\u00e5lbare resultater\n <\/h3>\n

        \n Kontinuerlig arbeid f\u00f8rte til \u00f8kt studentengasjement og styrket Skanskas omd\u00f8mme som arbeidsgiver i Universums rangeringer.\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-1404","work","type-work","status-publish","hentry","industry-construction","service-analyse","service-distribusjon","service-produksjon","deliverable-campaign","deliverable-strategy"],"acf":[],"yoast_head":"\nTiltrekke og rekruttere norske toppstudenter - Trickle \u2013 The Full Funnel Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearetrickle.com\/no\/work\/attract-and-acquire-top-tier-students\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiltrekke og rekruttere norske toppstudenter - 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