{"id":1641,"date":"2025-11-19T10:09:17","date_gmt":"2025-11-19T10:09:17","guid":{"rendered":"https:\/\/wearetrickle.com\/?post_type=job-opening&#038;p=1641"},"modified":"2026-06-01T12:43:15","modified_gmt":"2026-06-01T12:43:15","slug":"digital-analytics-specialist","status":"publish","type":"job-opening","link":"https:\/\/wearetrickle.com\/no\/job-openings\/digital-analytics-specialist\/","title":{"rendered":"Digital Marketing Specialist \u2013 Tracking and Analytics"},"content":{"rendered":"<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">About the role<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <p>Good marketing starts with good data. As a Digital Marketing Specialist with a focus on tracking and web analytics, you&#8217;re the person at Trickle who makes sure our clients&#8217; tracking actually measures the right things &ndash; and that we can trust the data we base our decisions on.<\/p>\n<p>You have a broad foundation in digital marketing &ndash; you understand how paid search, SEO and paid social work operationally &ndash; but your core expertise lies in building and owning the infrastructure that allows us to measure, optimize and prove impact. It&#8217;s a technical role, but you&#8217;re not just an implementor. You&#8217;re the advisor who helps clients and colleagues understand what the data is saying &ndash; and what it isn&#8217;t.<\/p>\n<p><strong>What we&#8217;re looking for:<\/strong> At least 4 years of experience in tracking, tag management and web analytics &ndash; combined with a solid understanding of digital marketing channels &ndash; ideally in an agency context.<\/p>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">What you&#039;ll actually do<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <p><strong>Tracking &amp; implementation<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement and quality-assure tracking across tools like Google Tag Manager, GA4 and Meta Events Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up conversion goals, events and audiences aligned with the client&#8217;s business objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Troubleshoot and resolve tracking issues &ndash; proactively, not reactively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with server-side tracking and build custom solutions where relevant<\/span><\/li>\n<\/ul>\n<p><strong>Analysis &amp; insights<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help clients define relevant KPIs and measurement plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build dashboards and reporting structures that drive actual business decisions &ndash; not just good-looking visualizations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translate raw data into clear insights and concrete recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify gaps in measurement setups and drive solutions all the way through to resolution<\/span><\/li>\n<\/ul>\n<p><strong>Specialist expertise<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep yourself &ndash; and the team &ndash; continuously updated on the digital marketing landscape: from technical shifts and evolving regulations (e.g. GDPR and consent frameworks) to future-proof marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how smart data collection can optimize channels like paid, SEO and CRM &ndash; and actively communicate solutions and improvement proposals to the team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a practical understanding of HTML\/JavaScript, databases and infrastructure<\/span><\/li>\n<\/ul>\n<p><strong>Collaboration &amp; internal development<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act as the technical go-to in the team &ndash; the person colleagues turn to when the measurement isn&#8217;t adding up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share insights and learnings from client work and implementations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively contribute to improving workflows and raising the overall data maturity at Trickle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in onboarding of new colleagues within analytics and tracking when needed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get involved in pitch and upsell work &ndash; primarily upsell, but new business when needed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide input to scoping and offering work within analytics and measurement infrastructure<\/span><\/li>\n<\/ul>\n<p><strong>Client dialogue &amp; advisory<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act as a specialist toward clients &ndash; pedagogical and clear even on complex technical topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work closely with paid and SEO specialists and support them in using measurement data in their day-to-day optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proactively identify improvement potential in clients&#8217; measurement setups and put concrete recommendations on the table<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in meetings, presentations and ongoing dialogue with the client team<\/span><\/li>\n<\/ul>\n<p><\/strong><\/p>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">You&#039;re the right fit if you<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have <\/span><b>at least 4 years of experience<\/b><span style=\"font-weight: 400;\"> in tracking, GA4, GTM and\/or web analytics &ndash; agency or in-house with broad exposure preferred<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can navigate both the technical and the strategic layer without losing your footing in either<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find it just as satisfying to track down a broken tracking event as to analyze a conversion flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are used to explaining technical concepts to non-technical audiences &ndash; and do it without losing precision<\/span><\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">What we offer<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly engaged colleagues and clients and a fast-paced learning environment where you will sharpen your skills from day one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive salary, pension scheme, incentive programme and other perks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibility to work from our offices in the Nordics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated time for learning and side-projects that help evolve both you and Trickle.<\/span><\/li>\n<p><span style=\"font-weight: 400;\">Curious to learn more on what it means to join Trickle? <\/span><span style=\"font-weight: 400;\">Read our <a href=\"http:\/\/handbook.wearetrickle.com\">employee handbook<\/a>.<\/span><\/ul>\n\n        <\/div>\n    <\/div>","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-1641","job-opening","type-job-opening","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Specialist \u2013 Tracking and Analytics - Trickle \u2013 The Full Funnel Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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