Community management 101

Community management – if you’re unsure about what it entails, don’t worry, we’ve got you covered. Essentially, a community is a space where like-minded individuals come together to connect, share ideas, and have fun. This space can take many forms, such as comment sections, forums, or chat groups. For businesses, building a community essentially means enhancing the relationships with your customers, while also encouraging connections among customers themselves.

While paid advertising is an effective way to reach new customers; community management can help build on that, and establish long-lasting relationships with your audience. By creating a sense of community, you can develop a loyal fan base that goes beyond purely commercial interactions.

Belonging humanizes your brand

Building a community not only fosters a sense of belonging, but it also provides valuable insights into your audiences’ opinions and preferences. People tend to let it all hang out on social media, whether it may be all fine and dandy or simply a trainwreck-car crash-wohoo. With community management you can harvest insights from the interaction and be part of all the fun. And all the not-so-fun when needed. One thing to really consider is the use of tone of voice that resonates with your target audience. It humanizes your brand. 

Additionally, community management means quality data collection. With third-part-cookies becoming less reliable, building a community is an excellent way to obtain insights directly from your core audience. By leveraging the feedback and discussions taking place within your community, decisions regarding  advertising strategies and placement becomes a whole lot more informed.

Still with us? Great! To summarize, community management is all about those sweet relationships, fostering loyalty, and receiving valuable feedback from your customers. With a bit of strategy and a dedicated team, you can create a thriving community that supports your brand and helps you make better-informed marketing decisions.

So, what about those comments!?

Whether you need help crafting a strategy from scratch or want to take your existing efforts to the next level, we’ve got you covered. And if you’re already working with us on content distribution, taking the next step (even if it’s just baby steps!) is easy – just let us know. We’re excited to help you boost your engagement with your audience.