{"id":795,"date":"2025-03-05T09:59:11","date_gmt":"2025-03-05T09:59:11","guid":{"rendered":"https:\/\/wearetrickle.com\/?post_type=job-opening&#038;p=795"},"modified":"2026-06-01T12:43:58","modified_gmt":"2026-06-01T12:43:58","slug":"sem-seo-specialist","status":"publish","type":"job-opening","link":"https:\/\/wearetrickle.com\/fi\/job-openings\/sem-seo-specialist\/","title":{"rendered":"Digital Marketing Specialist \u2013 SEM and SEO\/GEO"},"content":{"rendered":"<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">About the role<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <p>The role of Digital Marketing Specialist is a core part of what Trickle delivers. You&#8217;re expected to take operational and proactive ownership &ndash; driving projects forward, optimizing digital channels and contributing to the development of both our clients and our ways of working. You work closely with clients and colleagues alike, and you&#8217;re an important ambassador for the quality of our delivery.<\/p>\n<p>Your role means being the driving force in campaign work and channel decisions &ndash; with a data-driven approach and a solid understanding of the client&#8217;s business. You develop strategies and tactics based on the client&#8217;s goals and objectives, but always with the ambition to challenge them.<\/p>\n<p><strong>What we&#8217;re looking for:<\/strong> At least 4 years of hands-on experience in paid search and\/or SEO &amp; GEO &ndash; ideally in an agency context where you&#8217;ve managed multiple clients and channels in parallel.<\/p>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">What you&#039;ll actually do<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <p><b>Campaigns &amp; delivery<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan, execute and optimize campaigns across Google Ads, Microsoft Ads and other relevant channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Own the operational flow &ndash; from implementation and tracking to analysis and final reporting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive continuous, data-backed improvement through ongoing A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage budgets, forecasts and reporting in close dialogue with clients and account leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work in line with the overarching strategy to ensure impact and relevance<\/span><\/li>\n<\/ul>\n<p><b>Specialist expertise<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay sharp on platform changes, algorithm updates and new ad solutions within paid search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a solid understanding of tracking and attribution &ndash; you know what&#8217;s being measured, why it&#8217;s being measured, and how it affects your optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work actively with SEO &amp; GEO &ndash; both technically (crawlability, Core Web Vitals, sitemaps) and strategically (keyword analysis, content gaps, internal linking)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how paid and organic search work together &ndash; and use that actively in channel strategy and budget allocation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See how your work in search and paid influences adjacent disciplines like CRM, content and UX &ndash; and factor that into your planning<\/span><\/li>\n<\/ul>\n<p><b>Collaboration &amp; internal development<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act as a sparring partner for colleagues within and beyond your own team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share insights and learnings from client work and channel tests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively contribute to improving workflows and internal processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in onboarding of new colleagues within your area of expertise when needed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get involved in pitch and upsell work &ndash; primarily upsell, but new business when needed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide input to scoping and offering work<\/span><\/li>\n<\/ul>\n<p><strong>Client dialogue &amp; advisory<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Work closely with clients and act as an advisor within your areas of responsibility &ndash; you push back when needed<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Visualize results and insights in a clear, pedagogical way through dashboards and presentations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proactively identify improvement potential and put concrete recommendations on the table<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Participate in meetings, presentations and ongoing dialogue with the client team<\/span><\/li>\n<\/ul>\n<p><\/b><\/p>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">You&#039;re the right fit if you<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have <\/span><b>at least 4 years of hands-on experience<\/b><span style=\"font-weight: 400;\"> working operationally with SEM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have worked actively with SEO and see it as a natural part of your skill set &ndash; not a side discipline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are comfortable owning the full flow &ndash; from strategy and implementation to reporting and recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are data-driven at your core, but understand that numbers need to be interpreted and communicated &ndash; not just reported<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thrive in an environment with high autonomy, clear expectations and colleagues who expect you to show up and contribute for real<\/span><\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n\n<div class=\"TextBlock\">\n            <h2 class=\"TextBlock-Heading\">What we offer:<\/h2>\n                <div class=\"TextBlock-Wysiwyg\">\n            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Highly engaged colleagues and clients, and a fast-paced learning environment where you&#8217;ll sharpen your skills from day one<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Competitive salary, pension scheme, collective agreement, incentive program and perks<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibility to work from partner offices across Europe.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dedicated time for learning and side-projects that help evolve both you and Trickle.<\/span><\/li>\n<p><span style=\"font-weight: 400;\">Curious to learn more on what it means to join Trickle? Read our <\/span><strong><a href=\"http:\/\/handbook.wearetrickle.com\/\">employee handbook<\/a>.<\/strong><\/ul>\n\n        <\/div>\n    <\/div>","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-795","job-opening","type-job-opening","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Specialist \u2013 SEM and SEO\/GEO - Trickle \u2013 The Full Funnel Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearetrickle.com\/job-openings\/sem-seo-specialist\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Specialist \u2013 SEM and SEO\/GEO - Trickle \u2013 The Full Funnel Performance Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearetrickle.com\/job-openings\/sem-seo-specialist\/\" \/>\n<meta property=\"og:site_name\" content=\"Trickle \u2013 The Full Funnel Performance Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T12:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearetrickle.com\/wp-content\/uploads\/2025\/03\/social-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wearetrickle.com\\\/job-openings\\\/sem-seo-specialist\\\/\",\"url\":\"https:\\\/\\\/wearetrickle.com\\\/job-openings\\\/sem-seo-specialist\\\/\",\"name\":\"Digital Marketing Specialist \u2013 SEM and SEO\\\/GEO - 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