Engagement

National Geographic: New season

Challenge

Launch a series of content pieces tied around the new season of a National Geographic’s show in the Nordics, with localized content. Each Nordic country had their own local video & three other videos from other Nordic countries.

Tactics

Identify key demographics in each targeted market, and gradually roll out the content thus using the idea of continuous retargeting based on views and engagement to generate a bigger splash within the localized market.

2001

National Geographics is founded.

Activation in four countries

89%

89 % higher engagement rate than benchmark / guideline.

110 % more quality video views than benchmark / guideline.

110%

1.3m

Impressions

460k

Video views

5%

Engagement rate

CPV

A 98 % lower Cost Per View than benchmark / guideline.

CPM

A 69 % lower Cost Per Thousand than benchmark / guideline.

All in all the targets we're all exceeded by a whopping 85%.