Launch a series of content pieces tied around the new season of Car SOS, National Geographic’s show in the Nordics, with localized content. Each Nordic country had their own local video & three other videos from other Nordic countries.
Identify key demographics in each targeted market, and gradually roll out the content thus using the idea of continuous retargeting based on views and engagement to generate a bigger splash within the localized market.
National Geographic Channel is launched.
Activation in four countries
89 % higher engagement rate than benchmark / guideline.
110 % more quality video views than benchmark / guideline.
A 98 % lower Cost Per View than benchmark / guideline.
A 69 % lower Cost Per Thousand than benchmark / guideline.
All in all the targets were all exceeded by a whopping 85%.