About the role
The role of Digital Marketing Specialist is a core part of what Trickle delivers. You’re expected to take operational and proactive ownership – driving projects forward, optimizing digital channels and contributing to the development of both our clients and our ways of working. You work closely with clients and colleagues alike, and you’re an important ambassador for the quality of our delivery.
Your role means being the driving force in campaign work and channel decisions – with a data-driven approach and a solid understanding of the client’s business. You develop strategies and tactics based on the client’s goals and objectives, but always with the ambition to challenge them.
What we’re looking for: At least 4 years of hands-on experience in paid search and/or SEO & GEO – ideally in an agency context where you’ve managed multiple clients and channels in parallel.
What you'll actually do
Campaigns & delivery
- Plan, execute and optimize campaigns across Google Ads, Microsoft Ads and other relevant channels
- Own the operational flow – from implementation and tracking to analysis and final reporting
- Drive continuous, data-backed improvement through ongoing A/B testing
- Manage budgets, forecasts and reporting in close dialogue with clients and account leads
- Work in line with the overarching strategy to ensure impact and relevance
Specialist expertise
- Stay sharp on platform changes, algorithm updates and new ad solutions within paid search
- Have a solid understanding of tracking and attribution – you know what’s being measured, why it’s being measured, and how it affects your optimization
- Work actively with SEO & GEO – both technically (crawlability, Core Web Vitals, sitemaps) and strategically (keyword analysis, content gaps, internal linking)
- Understand how paid and organic search work together – and use that actively in channel strategy and budget allocation
- See how your work in search and paid influences adjacent disciplines like CRM, content and UX – and factor that into your planning
Collaboration & internal development
- Act as a sparring partner for colleagues within and beyond your own team
- Share insights and learnings from client work and channel tests
- Actively contribute to improving workflows and internal processes
- Participate in onboarding of new colleagues within your area of expertise when needed
- Get involved in pitch and upsell work – primarily upsell, but new business when needed
- Provide input to scoping and offering work
Client dialogue & advisory
- Work closely with clients and act as an advisor within your areas of responsibility – you push back when needed
- Visualize results and insights in a clear, pedagogical way through dashboards and presentations
- Proactively identify improvement potential and put concrete recommendations on the table
- Participate in meetings, presentations and ongoing dialogue with the client team
You're the right fit if you
- Have at least 4 years of hands-on experience working operationally with SEM
- Have worked actively with SEO and see it as a natural part of your skill set – not a side discipline
- Are comfortable owning the full flow – from strategy and implementation to reporting and recommendations
- Are data-driven at your core, but understand that numbers need to be interpreted and communicated – not just reported
- Thrive in an environment with high autonomy, clear expectations and colleagues who expect you to show up and contribute for real
What we offer:
- Highly engaged colleagues and clients, and a fast-paced learning environment where you’ll sharpen your skills from day one
- Competitive salary, pension scheme, collective agreement, incentive program and perks
- Possibility to work from partner offices across Europe.
- Dedicated time for learning and side-projects that help evolve both you and Trickle.
Curious to learn more on what it means to join Trickle? Read our employee handbook.