Trickle is a performance marketing agency. Namely, the full funnel performance agency for companies that want more from their marketing budget.

We support our partners with a full-funnel strategy and measurement framework and constantly improve their acquisition funnel, as well as offer services across the whole marketing funnel from a team of T-shaped marketers.

Trickle was born out of a hairpulling frustration to silos. In the early 21st century, the advertising and content industry started to throw around statements “content is king, but distribution is “King Kong”. We tapped into that by, leveraging the power of – our once parent, now sister (!) agency – Oh My to birth Trickle in 2017.

In 2020 we launched our second office in Gothenburg, with Oslo, Helsinki and Luleå shortly thereafter. In 2024 we merged with The Domain Was Taken to further strengthen our position as full-funnel; scaling our expertise in CRM, MA and analytics.

Our name comes from an alternative approach to the traditional “spray and pray” tactics. We carefully target. We carefully study the funnel as a whole to get more out of your marketing budget. As T-shaped marketers with a performance mindset, we see that all your marketing can be performance marketing.

Like: Trickle, don’t spray. Or: Trickle through the cracks. Or: Every last drop counts. Or… Or!

We are also a part of a bigger whole. Performance is a crucial spice, but not always the whole enchilada. As part of the People People People network, we can offer clients additional expertise without added overhead. Expertise from the likes of Fuze, Gabardin, Post and Spoon.

Let’s get drip done!