About the role
Good marketing starts with good data. As a Digital Marketing Specialist with a focus on tracking and web analytics, you’re the person at Trickle who makes sure our clients’ tracking actually measures the right things – and that we can trust the data we base our decisions on.
You have a broad foundation in digital marketing – you understand how paid search, SEO and paid social work operationally – but your core expertise lies in building and owning the infrastructure that allows us to measure, optimize and prove impact. It’s a technical role, but you’re not just an implementor. You’re the advisor who helps clients and colleagues understand what the data is saying – and what it isn’t.
What we’re looking for: At least 4 years of experience in tracking, tag management and web analytics – combined with a solid understanding of digital marketing channels – ideally in an agency context.
What you'll actually do
Tracking & implementation
- Implement and quality-assure tracking across tools like Google Tag Manager, GA4 and Meta Events Manager
- Set up conversion goals, events and audiences aligned with the client’s business objectives
- Troubleshoot and resolve tracking issues – proactively, not reactively
- Work with server-side tracking and build custom solutions where relevant
Analysis & insights
- Help clients define relevant KPIs and measurement plans
- Build dashboards and reporting structures that drive actual business decisions – not just good-looking visualizations
- Translate raw data into clear insights and concrete recommendations
- Identify gaps in measurement setups and drive solutions all the way through to resolution
Specialist expertise
- Keep yourself – and the team – continuously updated on the digital marketing landscape: from technical shifts and evolving regulations (e.g. GDPR and consent frameworks) to future-proof marketing strategies
- Understand how smart data collection can optimize channels like paid, SEO and CRM – and actively communicate solutions and improvement proposals to the team
- Have a practical understanding of HTML/JavaScript, databases and infrastructure
Collaboration & internal development
- Act as the technical go-to in the team – the person colleagues turn to when the measurement isn’t adding up
- Share insights and learnings from client work and implementations
- Actively contribute to improving workflows and raising the overall data maturity at Trickle
- Participate in onboarding of new colleagues within analytics and tracking when needed
- Get involved in pitch and upsell work – primarily upsell, but new business when needed
- Provide input to scoping and offering work within analytics and measurement infrastructure
Client dialogue & advisory
- Act as a specialist toward clients – pedagogical and clear even on complex technical topics
- Work closely with paid and SEO specialists and support them in using measurement data in their day-to-day optimization
- Proactively identify improvement potential in clients’ measurement setups and put concrete recommendations on the table
- Participate in meetings, presentations and ongoing dialogue with the client team
You're the right fit if you
- Have at least 4 years of experience in tracking, GA4, GTM and/or web analytics – agency or in-house with broad exposure preferred
- Can navigate both the technical and the strategic layer without losing your footing in either
- Find it just as satisfying to track down a broken tracking event as to analyze a conversion flow
- Are used to explaining technical concepts to non-technical audiences – and do it without losing precision
What we offer
- Highly engaged colleagues and clients and a fast-paced learning environment where you will sharpen your skills from day one.
- Competitive salary, pension scheme, incentive programme and other perks.
- Flexibility to work from our offices in the Nordics.
- Dedicated time for learning and side-projects that help evolve both you and Trickle.
Curious to learn more on what it means to join Trickle? Read our employee handbook.